Services
O2O Event & Field Activation
When offline activity has no digital memory.
Quick view
Who it’s for: Brands running events, stores, or field teams.
Category: Activation & Growth
QR / NFC / code-based participation at events, stores, and roadshowsStaff-assisted validation flows (scan, approve, reward)
Context / why this problem exists
Events, stores, and field teams generate massive engagement — but without data connection, value disappears after the moment.
When this is the right solution
- ▸You run events or field programs
- ▸Participation must be validated
- ▸Fraud prevention matters
- ▸ROI needs to be measurable
When this is not the right solution
- ▸Activities are purely brand exposure
- ▸No digital follow-up is required
How OUTLIER approaches it
We design offline-to-online activation systems that connect actions to profiles. Including:
- ▸QR / NFC / code-based participation
- ▸Staff-assisted validation flows
- ▸Reward and data linkage
What changes after
- ▸Offline actions become measurable signals
- ▸Fraud drops without hurting experience
- ▸Field activity feeds digital growth