Insights

Field notes and playbooks

Short perspectives from the real works.

Jan 2, 2025

From Products to Platforms: The Next Shift in Brand Value Creation

Brands are moving from selling products to building platforms that compound value over time.

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Oct 1, 2024

Designing platforms that perform from day 1

Strong platforms start with a clear customer objective, not features or tech.

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Sep 5, 2024

Making data activation work

Effective data activation hinges on objective, workable data, and explicit triggers working together.

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