Insights
Field notes and playbooks
Short perspectives from the real works.
Jan 2, 2025
From Products to Platforms: The Next Shift in Brand Value CreationBrands are moving from selling products to building platforms that compound value over time.
Read insight →Oct 1, 2024
Designing platforms that perform from day 1Strong platforms start with a clear customer objective, not features or tech.
Read insight →Sep 5, 2024
Making data activation workEffective data activation hinges on objective, workable data, and explicit triggers working together.
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