Growth Experimentation & Commercial Optimization

Prepared a production-ready overhaul framework to migrate standard LINE LIFF experiences into a scalable LINE mini app — designed around habit loops, rewards, and partner activation.

• ▸End-to-end mini app architecture replacing standard LIFF flows
• ▸Reward logic and habit loop mechanics tested in controlled environments
• ▸Integration patterns for retail partner participation and campaign scaling
• ▸Deployment playbook ready for brand rollout

Designed an intelligent, on-brand GenAI copilot that turns internal knowledge into real-time, personalized support — learning continuously from customer behavior while operating within strict governance and legal guardrails.

• ▸Controlled RAG engine trained only on approved internal knowledge
• ▸Built-in guardrails to ensure brand safety, accountability, and legal compliance
• ▸Human-in-the-loop escalation for sensitive or high-impact interactions
• ▸Self-learning feedback loop using real user input and behavior
• ▸CRM-integrated intelligence to tailor responses by customer profile and context