Services

CRM/CDP & Data Foundations

When customer data exists everywhere but works nowhere.

Quick view

Who it’s for: Organizations struggling with fragmented customer data.

Category: Core Platforms & Data

Identity resolutionData quality rules
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Context / why this problem exists

Most organizations don’t lack data — they lack usable data. Profiles are fragmented, identities don’t match, and activation requires manual effort.

Without a foundation, every activation becomes slower, riskier, and less effective.

When this is the right solution

  • ▸Customer data lives across multiple systems
  • ▸Match rates across channels are poor
  • ▸Activation requires heavy manual work
  • ▸Teams disagree on “the truth”

When this is not the right solution

  • ▸Your data volume is minimal
  • ▸Activation needs are extremely simple
  • ▸You are not yet activating data at all

How OUTLIER approaches it

We build activation-ready data foundations, not theoretical CDPs. Our work focuses on:

  • ▸Identity resolution and profile unification
  • ▸Data quality rules that enforce reliability
  • ▸Structures designed for activation, not storage
  • ▸Governance that enables scale without chaos

What changes after

  • ▸One usable customer profile
  • ▸Faster, cleaner activation across channels
  • ▸Higher reach and match rates
  • ▸Less dependency on manual fixes
Book a working sessionView more servicesNot sure? Assess whether your data foundation is activation-ready

Recent proof points

LINE Platform

LINE mini app overhaul readiness

LINE Platform

Validated

Validated (Lab tested)

LINE mini app overhaul readiness

Prepared a production-ready overhaul framework to migrate standard LINE LIFF experiences into a scalable LINE mini app — designed around habit loops, rewards, and partner activation.

  • ▸End-to-end mini app architecture replacing standard LIFF flows
  • ▸Reward logic and habit loop mechanics tested in controlled environments
  • ▸Integration patterns for retail partner participation and campaign scaling
  • ▸Deployment playbook ready for brand rollout
Services

GenAI support copilot with RAG

Services

Validated

Digital services company

GenAI support copilot with RAG

Designed an intelligent, on-brand GenAI copilot that turns internal knowledge into real-time, personalized support — learning continuously from customer behavior while operating within strict governance and legal guardrails.

  • ▸Controlled RAG engine trained only on approved internal knowledge
  • ▸Built-in guardrails to ensure brand safety, accountability, and legal compliance
  • ▸Human-in-the-loop escalation for sensitive or high-impact interactions
  • ▸Self-learning feedback loop using real user input and behavior
  • ▸CRM-integrated intelligence to tailor responses by customer profile and context