Careers

Marketing Manager

Full-time·Bangkok, Thailand

Build and scale OUTLIER’s marketing capability while driving growth from existing clients across on-ground activation, digital performance, platform commerce marketing, and commercial expansion.

About OUTLIER

OUTLIER is a transformation company that builds and operates end-to-end commercial systems spanning data, technology, marketing, and operations.

We work with leading brands to implement platforms such as CDPs, eCommerce, AI solutions, and digital infrastructure, and extend these capabilities into full-scale marketing and growth execution.

Our focus is simple: turn systems into revenue, and marketing into a scalable growth engine.

About the Role

We are looking for a Marketing Manager who will play a key role in building and scaling our marketing capability, while driving growth from existing clients.

This is not a traditional marketing role. You will be responsible for turning marketing into a revenue-driving engine, not just campaign execution.

  • ▸On-ground activation across events, retail, and offline environments
  • ▸Digital marketing and performance
  • ▸Platform and commerce marketing across KOL, content, live, and short video
  • ▸Client growth and commercial expansion

What You’ll Own

Build & Lead the Marketing Function

  • ▸Build and scale a high-performing marketing team across internal and external resources
  • ▸Define structure, roles, and workflows across offline, digital, and platform marketing
  • ▸Establish standards for execution quality, speed, and performance
  • ▸Develop capabilities aligned with business and revenue growth

Grow Marketing Business from Clients

  • ▸Identify opportunities to extend current transformation projects into marketing engagements
  • ▸Work closely with internal teams to translate client needs into actionable marketing initiatives
  • ▸Support client discussions and proposals for marketing execution
  • ▸Drive long-term client value through continuous engagement

Integrated Campaign Leadership

  • ▸Plan and execute end-to-end campaigns across on-ground activations, digital channels, and platform-related marketing
  • ▸Lead activations across events, roadshows, retail, ads, content, CRM, LINE, KOL, live, short video, and traffic driving to eCommerce campaigns
  • ▸Ensure seamless integration across all touchpoints
  • ▸Maintain consistency in messaging, branding, and the customer journey

Digital Marketing & Performance

  • ▸Oversee digital channels, both organic and paid, including Meta, Google, TikTok, and LINE OA
  • ▸Work with teams to develop high-performing creatives and content
  • ▸Monitor key performance metrics and continuously optimize campaigns
  • ▸Apply data-driven thinking to improve efficiency and results

Platform & Commerce Marketing

  • ▸Support marketing initiatives on commerce platforms such as Shopee, Lazada, and TikTok Shop in collaboration with internal or client-side teams
  • ▸Drive traffic and engagement into platform campaigns through marketing activities
  • ▸Plan and execute KOL/influencer campaigns, live commerce, and short video content
  • ▸Develop clear KOL and content briefs aligned with campaign objectives
  • ▸Coordinate with creators, influencers, and production teams to deliver high-performing content
  • ▸Ensure platform-related marketing is integrated with broader campaign strategy
  • ▸Monitor and optimize performance of content, KOL, and live initiatives

Campaign Operations & Execution Excellence

  • ▸Own the full campaign lifecycle from planning to execution, reporting, and optimization
  • ▸Manage timelines, budgets, and cross-functional coordination
  • ▸Ensure high-quality, efficient, and scalable delivery

Partner & Stakeholder Management

  • ▸Collaborate with internal Transformation and Operation teams to deliver integrated solutions
  • ▸Manage external partners, agencies, and vendors
  • ▸Align stakeholders around campaign goals and business outcomes

Experience

  • ▸4-7 years in marketing, with exposure to both offline and digital channels
  • ▸Experience managing campaigns end-to-end
  • ▸Experience in agency or client-facing roles is a strong advantage

Skills

  • ▸Strong understanding of at least two of these areas: digital marketing, on-ground activation and event execution, or platform marketing
  • ▸Hands-on knowledge of digital marketing across Meta, Google, TikTok, and LINE
  • ▸Understanding of platform marketing across TikTok, Shopee, and Lazada, especially KOL, live, and short video
  • ▸Experience working with influencers, creators, and content teams
  • ▸Strong project management and ability to handle multiple initiatives
  • ▸Data-driven mindset with ability to translate performance into action
  • ▸Ability to identify opportunities and turn them into executable plans

Mindset

  • ▸Hands-on and execution-driven, able to move between strategy and doing
  • ▸Ownership mindset, accountable for outcomes and not just tasks
  • ▸Commercial awareness and understanding of how marketing drives business results
  • ▸Comfortable working across both field execution and digital environments

Why This Role is Different

  • ▸You will help build a marketing function, not just join one
  • ▸You will work across offline, online, and platform end-to-end
  • ▸You will contribute to growing revenue from existing clients
  • ▸You will operate at the intersection of marketing, technology, and business

Why Join OUTLIER

  • ▸Work on high-impact projects across leading brands
  • ▸Be part of a team combining marketing, data, and technology
  • ▸High ownership, fast growth, and real business exposure

Interested? Send us a short note with what you've shipped.

Apply for this role